Xavier University Athletics
#XINTHECITY CAMPAIGN PRESENTED BY MAYFIELD BRAIN & SPINE
Xavier Athletics and Mayfield Brain & Spine continue their partnership for this year's 2026 edition of the #XintheCity campaign, encouraging Musketeer fans to show their Xavier pride on social media during the 2026 BIG EAST Tournament in New York City. Fans are encouraged to share photos wearing Xavier gear or making an X in NYC on social media with the hashtag #XintheCity to have a chance to see their content featured on GoXavier.com and the opportunity to win prizes like a Coach Richard Pitino autographed basketball or other great items. The campaign will run from March 9-15.Â
If you have questions, please email athmktg@xavier.edu.Â