Xavier University Athletics
Xavier Athletics, Xavier Sports Properties and Cincinnati Beverage Launch Muskie Lager in Support of Student-Athletes
10.15.25 | Men's Basketball, Women's Basketball, Volleyball, Athletic Department
Relaunch of iconic Burger Beer brand taps into Cincinnati history and Xavier’s future.
CINCINNATI — Xavier University Athletics, Xavier Sports Properties and Cincinnati Beverage Company have announced the introduction of Muskie Lager, reintroducing one of the Queen City's most iconic brewing brands—Burger Beer—with a modern purpose: supporting Xavier student-athletes.
The return of the classic Burger Beer brand through Muskie Lager is a partnership between Cincinnati Beverage and Xavier University's Athletics Department. A portion of all retail sales from Muskie Lager will directly support the Xavier student-athletes through the All For One Fund. This exciting collaboration will have an incredible impact on Xavier student-athletes in all 19 sports, providing resources to help them excel in the classroom and in competition.
"This is a fun opportunity for us to reconnect our fans with an iconic brand that has deep roots in supporting Xavier Athletics," said Brian Hicks, Sr. Associate Athletics Director for External Relations. "It's also a great opportunity to raise funds that directly support our student-athletes."
Xavier University and Burger Beer teamed up with Dewhaus, an award-winning design firm, to craft the naming, visual identity and package design for Muskie.
Named in honor of the Musketeers and Cincinnati's love for brewing tradition, Muskie Lager is a 4.9% ABV beer brewed to be smooth and sessionable—from pregame to postgame. It will be available at the Cintas Center throughout the basketball season, beginning with the men's exhibition game on October 18, as well as in select bars, restaurants, and retail accounts across Greater Cincinnati.
Burger Brewing Company began as a malting operation and evolved into a full-scale brewery after Prohibition, eventually becoming a dominant regional brand throughout the Midwest. From the start, Burger positioned itself as a beer for the everyman—crisp, reliable, and proudly local. The beer became synonymous with Cincinnati sports and celebrating hometown pride.
Now brewed just steps from where it all began nearly 90 years ago, this reintroduction of Burger Beer through Muskie Lager celebrates both the city's brewing legacy and the future of Xavier athletics.
Muskie Lager isn't just a toast to tradition—it's a new way for fans to give back. So, raise your glass, because every ice cold Muskie Lager is a victory for Xavier. Let's go X!
More details on where to buy Muskie Lager will be released soon at www.muskielager.com and www.burgerbeer.com. For updates and availability, follow @BurgerBrewingCo and @XavierMusketeers on social media.About Cincinnati Beverage Company
About Xavier Athletics
About Xavier Sports Properties
Xavier Sports Properties is the Xavier Athletics local multi-media rights holder, operating under its parent company Learfield, a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
The return of the classic Burger Beer brand through Muskie Lager is a partnership between Cincinnati Beverage and Xavier University's Athletics Department. A portion of all retail sales from Muskie Lager will directly support the Xavier student-athletes through the All For One Fund. This exciting collaboration will have an incredible impact on Xavier student-athletes in all 19 sports, providing resources to help them excel in the classroom and in competition.
"This is a fun opportunity for us to reconnect our fans with an iconic brand that has deep roots in supporting Xavier Athletics," said Brian Hicks, Sr. Associate Athletics Director for External Relations. "It's also a great opportunity to raise funds that directly support our student-athletes."
Xavier University and Burger Beer teamed up with Dewhaus, an award-winning design firm, to craft the naming, visual identity and package design for Muskie.
Named in honor of the Musketeers and Cincinnati's love for brewing tradition, Muskie Lager is a 4.9% ABV beer brewed to be smooth and sessionable—from pregame to postgame. It will be available at the Cintas Center throughout the basketball season, beginning with the men's exhibition game on October 18, as well as in select bars, restaurants, and retail accounts across Greater Cincinnati.
Burger Brewing Company began as a malting operation and evolved into a full-scale brewery after Prohibition, eventually becoming a dominant regional brand throughout the Midwest. From the start, Burger positioned itself as a beer for the everyman—crisp, reliable, and proudly local. The beer became synonymous with Cincinnati sports and celebrating hometown pride.
Now brewed just steps from where it all began nearly 90 years ago, this reintroduction of Burger Beer through Muskie Lager celebrates both the city's brewing legacy and the future of Xavier athletics.
Muskie Lager isn't just a toast to tradition—it's a new way for fans to give back. So, raise your glass, because every ice cold Muskie Lager is a victory for Xavier. Let's go X!
More details on where to buy Muskie Lager will be released soon at www.muskielager.com and www.burgerbeer.com. For updates and availability, follow @BurgerBrewingCo and @XavierMusketeers on social media.
About Cincinnati Beverage Company
Cincinnati Beverage Company is home to some of the Midwest's most historic beer brands, including Little Kings, Hudy Delight, Moerlein, Taft's. Red Top, and the newly revived Burger Beer. Based in Cincinnati's Over-the-Rhine neighborhood, Cincinnati Beverage is committed to quality brewing and building community through iconic, purpose-driven brands.
About Xavier Athletics
Xavier University competes in 19 NCAA Division I sports and is a proud member of the BIG EAST Conference. The university's All for One Fund empowers student-athletes to achieve success in the classroom, in competition, and in the community.
About Xavier Sports PropertiesXavier Sports Properties is the Xavier Athletics local multi-media rights holder, operating under its parent company Learfield, a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
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