Xavier University Athletics
Formica Corporation and Xavier Basketball Announce 12th Annual Threes for Trees Partnership
11.05.25 | Men's Basketball, Women's Basketball, Athletic Department
Program has resulted in nearly 25,000 trees planted since its inception and will now include the Women’s basketball program
CINCINNATI - For the 12th year, each three-pointer the Xavier University basketball teams sink this season will do more than just increase the score. Thanks to Formica Corporation, it also will support the City of Cincinnati in becoming greener through the Threes for Trees program.
For the first time, the initiative will include both the Men's and Women's Basketball teams, doubling the potential impact across the 2025–2026 season.
The program unites Formica Corporation, Xavier University, and Learfield Sports' Xavier Sports Properties with the Cincinnati Parks Foundation to provide funding to plant approximately 10 trees locally for every three-point basket made by the Xavier Men's and Women's Basketball teams during the season.
"Threes for Trees is a perfect example of what local partnerships can accomplish," said Amy Gath, vice president, marketing & strategy, Formica Group North America. "We're proud to support Xavier Athletics and contribute to a greener Cincinnati at the same time. Having been part of this community since 1913, it means a lot to join forces with another of the city's most established and respected institutions to make a lasting impact."
Last year, the team made 285 three-pointers for 2,850 new trees in the city. Since the program's inception, nearly 25,000 trees have been planted by Formica Corporation and Xavier Basketball.
"Each season, the Threes for Trees program helps bring more green to Cincinnati," said Parks Director Jason Barron. "This support makes our neighborhoods healthier and more vibrant, and it's exciting to see the impact year after year. We're grateful to Formica and Xavier University for their continued commitment to supporting our parks. Here's to another great season of Musketeer basketball!"
The number of three-pointers and corresponding trees planted will be updated throughout the season and announced during games, as part of radio broadcasts and on GoXavier.com. Whether made at home or away games, all three-pointers from both the men's and women's teams count toward the total number of trees planted.
"We're proud to continue our partnership with Formica Corporation on the Threes for Trees program," said Duffy House, general manager of Xavier Sports Properties. "Together with Formica Corporation and Cincinnati Parks, we're continuing to build on a program with a great tradition that reaches far beyond the court and positively impacts our community."
In addition to the Threes for Trees program, Formica Corporation also partners with Learfield/Xavier Sports Properties to sponsor the John D. Dovich Courtside Club Presented by FENIX®. The Italian-designed, premium FENIX® is a soft-to-the-touch, super-matte surface that is featured in the premier hospitality area in the Cintas Center on the bar top and tables throughout the space. The innovative material is fingerprint resistant, durable and offers thermal healing – the ability to repair superficial scratching – through the application of heat.
"I've long believed that local companies and institutions have a responsibility to support one another, to invest in each other and in the communities that make us who we are," said Mark Dunson, chief executive officer, Formica Group North America. "For more than a decade, Threes for Trees has been a true point of pride for our employees here in Cincinnati, combining our commitment to sustainability with our love for local partnerships and great basketball. Here's to another season of teamwork, growth and pulling up from three. Go Musketeers!"
About Xavier Sports Properties
Xavier Sports Properties is the Xavier Athletics local multi-media rights holder, operating under its parent company Learfield, a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
About Cincinnati Parks
Named one of the top ten park systems in the country by the Trust for Public Land, Cincinnati Parks is a historic and award-winning park system comprised of over 5,000 acres, over 100 park sites and numerous gardens, scenic overlooks, decorative fountains and water features, nature preserves, miles of hiking trails, performance venues, rental facilities and public art. The Cincinnati Parks mission is to conserve, manage, sustain, and enhance parks' natural, cultural resources and public green spaces - for the enjoyment, enlightenment, and enrichment of the Cincinnati community.
About Formica Corporation
Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.
About Formica Group
Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., Formica Decorative Materials (China) Co., Ltd. and Homapal GmbH, among others. Formica Group is owned by Broadview Materials.
Please Note: Formica® and the Formica® Anvil Logo are registered trademarks of The Diller Corporation. 1-800-FORMICA™ is a trademark of The Diller Corporation. All rights reserved. ©2019 The Diller Corporation.
About Broadview Materials
Headquartered in Den Bosch ('s-Hertogenbosch) in the Netherlands, Broadview is a holding company that pursues long-term growth and value creation through active support of its operating companies. Broadview's family of companies covers two industry clusters: energy and materials technology. Broadview's materials technology businesses include Arpa, Trespa, Formica Group, Westag, Homapal and Direct Online Services. With combined sales of €1.2 billion and 6,000 employees, Broadview is a world leader in the surface materials market.
For the first time, the initiative will include both the Men's and Women's Basketball teams, doubling the potential impact across the 2025–2026 season.
The program unites Formica Corporation, Xavier University, and Learfield Sports' Xavier Sports Properties with the Cincinnati Parks Foundation to provide funding to plant approximately 10 trees locally for every three-point basket made by the Xavier Men's and Women's Basketball teams during the season.
"Threes for Trees is a perfect example of what local partnerships can accomplish," said Amy Gath, vice president, marketing & strategy, Formica Group North America. "We're proud to support Xavier Athletics and contribute to a greener Cincinnati at the same time. Having been part of this community since 1913, it means a lot to join forces with another of the city's most established and respected institutions to make a lasting impact."
Last year, the team made 285 three-pointers for 2,850 new trees in the city. Since the program's inception, nearly 25,000 trees have been planted by Formica Corporation and Xavier Basketball.
"Each season, the Threes for Trees program helps bring more green to Cincinnati," said Parks Director Jason Barron. "This support makes our neighborhoods healthier and more vibrant, and it's exciting to see the impact year after year. We're grateful to Formica and Xavier University for their continued commitment to supporting our parks. Here's to another great season of Musketeer basketball!"
The number of three-pointers and corresponding trees planted will be updated throughout the season and announced during games, as part of radio broadcasts and on GoXavier.com. Whether made at home or away games, all three-pointers from both the men's and women's teams count toward the total number of trees planted.
"We're proud to continue our partnership with Formica Corporation on the Threes for Trees program," said Duffy House, general manager of Xavier Sports Properties. "Together with Formica Corporation and Cincinnati Parks, we're continuing to build on a program with a great tradition that reaches far beyond the court and positively impacts our community."
In addition to the Threes for Trees program, Formica Corporation also partners with Learfield/Xavier Sports Properties to sponsor the John D. Dovich Courtside Club Presented by FENIX®. The Italian-designed, premium FENIX® is a soft-to-the-touch, super-matte surface that is featured in the premier hospitality area in the Cintas Center on the bar top and tables throughout the space. The innovative material is fingerprint resistant, durable and offers thermal healing – the ability to repair superficial scratching – through the application of heat.
"I've long believed that local companies and institutions have a responsibility to support one another, to invest in each other and in the communities that make us who we are," said Mark Dunson, chief executive officer, Formica Group North America. "For more than a decade, Threes for Trees has been a true point of pride for our employees here in Cincinnati, combining our commitment to sustainability with our love for local partnerships and great basketball. Here's to another season of teamwork, growth and pulling up from three. Go Musketeers!"
About Xavier Sports Properties
Xavier Sports Properties is the Xavier Athletics local multi-media rights holder, operating under its parent company Learfield, a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
About Cincinnati Parks
Named one of the top ten park systems in the country by the Trust for Public Land, Cincinnati Parks is a historic and award-winning park system comprised of over 5,000 acres, over 100 park sites and numerous gardens, scenic overlooks, decorative fountains and water features, nature preserves, miles of hiking trails, performance venues, rental facilities and public art. The Cincinnati Parks mission is to conserve, manage, sustain, and enhance parks' natural, cultural resources and public green spaces - for the enjoyment, enlightenment, and enrichment of the Cincinnati community.
About Formica Corporation
Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.
About Formica Group
Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., Formica Decorative Materials (China) Co., Ltd. and Homapal GmbH, among others. Formica Group is owned by Broadview Materials.
Please Note: Formica® and the Formica® Anvil Logo are registered trademarks of The Diller Corporation. 1-800-FORMICA™ is a trademark of The Diller Corporation. All rights reserved. ©2019 The Diller Corporation.
About Broadview Materials
Headquartered in Den Bosch ('s-Hertogenbosch) in the Netherlands, Broadview is a holding company that pursues long-term growth and value creation through active support of its operating companies. Broadview's family of companies covers two industry clusters: energy and materials technology. Broadview's materials technology businesses include Arpa, Trespa, Formica Group, Westag, Homapal and Direct Online Services. With combined sales of €1.2 billion and 6,000 employees, Broadview is a world leader in the surface materials market.
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